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How Northwest Arkansas Can Help Oklahoma

By On · Add Comment · In everything

577466_336872956438743_1438869053_nThis is a devastating time for those affected in Oklahoma and there are many people with hearts of gold willing and ready to help. However, do not let your charity become a burden to those cities. Having worked at the Volunteer Action Center at the University of Arkansas, I’ve learned of some best practice after a disaster.

The very best ways to help in an immediate aftermath are through blood drives and monetary drives. Please DO NOT go to Oklahoma City until recovery is complete. The trained first responders and recovery teams need to do their job and assess the area before soliciting help. Follow the Volunteer Action Center for an update on when untrained volunteers will be needed for clean up.

Please visit the sites below with listings of official relief organizations and ways to help. Do not provide unsolicited donations as that can become a huge logistics issue or unsolicited volunteer help since you can be turned away. Research reputable organizations and their requests before assisting. Recovery and rebuilding is long term for any disaster area. There will eventually be a better time to provide direct, hands on service.

For Untrained Volunteers: NBC News Article and Huffington Post Article and Oklahoma Nation Facebook
Become Trained Volunteer for Future: Red Cross
Blood Drives: Red Cross (Jones Center May 21st from 2-7)
For Military Veterans: Team Rubicon
Animal Aid: OK Humane Society and OKC Pet Food Pantry
Shelters For Displaced: Oklahoma Nation List

Do you know of any other organizations requesting monetary donations, other donations, local blood drives, or sites with constant updating lists of organizations needing help? Comment below this blog post or Facebook post!

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6 questions: who, what, where, when, why, how?

By On · Add Comment · In everything

In our team session a few weeks ago we were outlining the differences in the various parts of our client curriculum. It was our intent to keep it as simple as possible (as our self-proclaimed “big brains” have a tendency to run down thousands paths of possibilities), and so I proposed that there are 6 questions that will tell us exactly where we are and where we need to go with every client: who, what, where, when, why, and how.

6questions

  • WHO: your audience? your community manager(s)? your brand voice?
  • WHAT: stories about your people, products, and processes?
  • WHEN: consistency and frequency of posting?
  • WHERE: facebook? twitter? pinterest? linkedin?
  • WHY: return on engagement? gather stories? add emails to database?
  • HOW: social method? social ripples? telling stories in arcs?

The answers to these simply questions tell us a lot!

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Follow your… like your… steal from your…

By On · Add Comment · In clients, strategy

hamburglar“Like” your competition!

As you constantly work to come up with creative ways to talk about your people, products and processes, look to your competition for ideas! It’s okay, you can do it! These benchmarks are more than just that; they can be inspirations, too!

Personally, I follow IDEO and Bulldog Drummond in the “thinking” space, and watch how they tell their stories (and stories about their clients) and compare their techniques to the things that modthink does better… and worse!

And the pages you follow don’t have to be in your industry… I also follow these great examples in Northwest Arkansas because they do such a fantastic job of talking about their people, products and processes:

(Yes, a couple of those are our clients. Of course they are!)

So, do it… “Like” them today so you’ll see how they talk about their businesses… and then think about how you can apply their techniques to your own social media presence!

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Let’s set some expectations!

By On · Add Comment · In clients, inspiration, strategy, thankyou

pinkyswearAbout halfway through our first year in business, we decided it would be a good idea to be specific about what we’re trying to accomplish in our client relationships (since we talk about it on our website!). So we added these bullet points to our client contracts:

We, the <client name> team,

  • Promise to commit ourselves to modthink‘s Social Methods and be responsive to modthink‘s accountability coaches in order to ensure the best possible results from our relationship building, network activation, and social media engagement.
  • We will complete our homework assignments, ask lots of questions, and be collectively accountable for agreed upon key performance indicators.
  • We will meet weekly with modthink or will quickly reschedule missed meetings.
  • Most importantly, we promise to have fun, build relationships, and learn new skills!

And we, modthink, promise to do the same!

So far, we’ve enjoyed some of the greatest clients we could find, both challenging and uplifting, and the road ahead look like nothing more than the same!

Thank you!

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How to share from Instagram to Facebook

By On · Add Comment · In how to

If you’re sharing a business Instagram account among multiple employees, it’s wise to double check everyone’s settings. *Screen shots taken on an Android phone on 5-9-13.

1. Log in to your business Instagram account and click on the options button at the top right (the three vertical dots).

2. Click on “Sharing Settings.”

3. Check the box for “Facebook” and then click on the arrow to the right.

4. Leave the “Share to Timeline: Likes” box at the top unchecked. This option allows every photo you like on Instagram to show up in your feed. Under “Choose a Page” click on “Share Photos to.”

5. Instagram will pull a list from Facebook of all the pages you manage. Check the box next to your business.

All set!

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