Finally. After half a decade of waiting, Instagram allows users to pinch-to-zoom on pictures. Grandmothers everywhere rejoice.
What does this mean for marketers? While you still want to post bold, subject focused pictures to the network, try adding more detail to the scene so viewers have to be more interactive with the post to see certain parts. But be careful – the more you zoom, the picture gets grainy. Quick.
While this effect may best help people with bad vision, it may also lead to some effective social media marketing tricks. Update your instagram and try it now!