First things first: What the heck is a CRM?
CRM stands for Customer Relationship Management.
Okay… so what the heck is Customer Relationship Management?
Customer Relationship Management is a software that will systematically organize your customer contacts and record your interactions with them in a database.
Why do I need it?
To Centralize Information
- A CRM will keep all of your contacts’ information and interactions in one place. That means your sales and marketing teams will stay on the same page. Your sales team should be relying on marketing to acquire leads, so why not keep them all in the same place? A CRM will help integrate your sales and marketing teams to keep them functioning more efficiently.
To Track Interactions
- A CRM will keep your sales team on top of communication with potential customers. They won’t miss follow up emails or let an interested lead go unnoticed. It will help your sales team hit the balance between badgering potential clients and letting them slip by. Bottom line, a CRM will help your business maintain relationships with interested buyers.
To Create Template Responses
- How many interactions does one of your sales people have daily? 5? 50? 100? Regardless, typing out the same type of email over and over wastes time. A CRM will allow your sales team to create templated responses for different interaction scenarios. Their days of writing (almost) the same email over and over and over could be a thing of the past.
To Analyze Data
- How do you know if your leads are even opening your emails?Do they skim through them and move them to the trash?Do they follow the links and end up on your website?These are important questions that your sales team needs the answers to. They need to know if their strategies are working. A CRM will collect this information so your team can know what’s effective and what isn’t.
Is a CRM right for my business?
Definitely. Whether you’re a one man show or 500 person operation, a CRM will be beneficial for your company. It will keep thorough, centralized information so your business can maintain consistency. What’s not to love?