Everyone wants to be a social media standout. Being successful on social media requires engaging content, a can-do attitude, and a little something called the 10:4:1 rule. It is important to know how often and what kind of posts to make in order to increase traffic and boost your image as an industry leader. The best way to do this is by following the 10:4:1 rule. Using this rule will help optimize your social media, increase engagement, and boost your content marketing all around.
The 10:4:1 rule is a simple way of setting a format for the style and types of content you will release. The basics behind the 10:4:1 rule is that for every fifteen posts on social media, ten will be of other industry expert’s content, four will be your own content, and one will be a call to action. Let’s dive into each of these a little deeper.
Curating Other Content
The first step is by using content from sources other than yourself for ten of every fifteen of your posts. It is often thought that sharing other people’s content will drive traffic away from your own work, but the contrary has been proven to be true. It is important that these ten posts are relevant to the industry that you are in. They can be from different journals, blogs, or other relevant sources. It is also a good idea to share articles from key opinion leaders or subject matter experts within your field. When posting these, use a caption that shows your own key takeaways to add value to the post. The idea behind these ten posts is that it will turn you into a trusted source of valuable information. The volume of these posts will also help you keep growing an audience by posting consistent and valuable content.
Utilizing Your Own Content
The next portion is posting four pieces of your own content out of every fifteen posts. This is your chance to wow your audience with breathtaking content. These four posts provide more insightful content for your audience. It is also a chance to promote your own blog or website. Your posts are not only limited to blog articles though. They can be any type of content that you have created. Videos are a great way of providing informative, engaging content for your audience too. Your audience will be more likely to engage and share your personal content since you are already a trusted source. This will help the effectiveness of your overall efforts.
Calling to Action
Finally, one of your fifteen posts should be a call to action. This is an opportunity to ask for something in return. You can do this by sending a link to a landing page, getting an email address, or offering something to download. By following the 10:4:1 rule, this call to action will not be seen as a pitch. It will be embraced as a way of repayment for the valuable content you have been offering.
Now It’s Your Turn
Consistency and offering something of value to your audience is what will ultimately propel you into being a thought leader in your industry. Using the 10:4:1 rule is just one simple way of helping you along the way!
For a more in depth look into the 10:4:1 rule check out The B2B Social Media Book by Bodnar and Cohen. If you have any questions or would like help creating your own content marketing strategy, feel free to contact us!