New social media platforms are popping up left and right. This means that there is plenty of low hanging fruit for your company to be picking. Knowing how to utilize these platforms effectively is what can propel your company to the next level. Just having a company social media account that you post on sporadically won’t do it anymore. Actively posting and putting your company’s name in the public eye will help. Whether it’s on Facebook, Instagram, Twitter or LinkedIn, growing your social media presence is a necessary tool for growing your business as a whole. These tips will help you launch your company into the next social media decade.
Here are six tips for improving your social media presence in 2019:
1. Post Consistently
The first place to start improving your social media is making sure you’re posting regularly. Some studies say businesses should be tweeting 15 times per day. I know, that sounds overwhelming to me too. Business owners are already faced with not having enough time in their day. Posting this many times a day does not seem attainable. Tools like Zoho Social and Buffer can pick up the extra slack. These tools can be used to schedule posts in advance, allowing your business to keep a constant cadence on its social platforms. This will also keep your audience engaged with new content. If a business utilizes social media scheduling tools, then it will make it easier to focus on the other things going on in your busy day.
2. Focus on the Customer
People don’t want to wait on a phone call or fill out lengthy forms to express their concerns. Today, people are using social media as customer service forums. Whether it is customers helping customers or staying on top of questions, social media has taken a new form of promoting the general population of customers. 54% of customers prefer social media channels for customer care over phone and email. That’s crazy, right! So, stop with the long forms, or the call centers. Start creating an active and welcoming environment on social for your customers to ask questions concerning your business. You can even create a Facebook chatbot that can answer questions quickly. Customers are more willing to buy products or services from you if they feel like they can reach out for help immediately.
3. Promote, Promote, Promote!
Your customers need to be told what they want and why they need your business in the first place. Henry Ford, creator of the Model T, once said, “If I had asked people what they wanted, they would have said faster horses.” It is our job to present ourselves to the customer in a way they did not know they needed before. By promoting your business online through social media, it will place your company in the eyes of the buyer. Making your product appear more promising to the average customer. Even placing a small amount of money into ad campaigns will help your business flourish. With the number of tutorials out there and easy access to promotions on social media, it is a breeze to improve your social media promotions.
4. Capitalize on Trending Topics
One of the best ways to create a more prominent social media presence for your business is to piggyback on popular social media trends. This is a great way to gain lots of exposure for your brand and could even increase the likelihood of your posts going viral. You can stay on top of trends by paying attention to popular topics or by using tools like Ubersuggest to research monthly keyword volume. For instance, on Twitter, you can see the top trending hashtags on the left side on the homepage in the ‘Trends for You’ section. Look at what hashtags you can use to get more views. While it helps to use hashtags that relate to your business, they don’t have to be strictly relevant. Putting your own spin on trending topics will definitely help increase your engagement.
5. Use Eye-catching Visuals
It can be challenging to get noticed in crowded social media feeds, so you need to make your business stand out. One of the best ways to stand out on social media and increase your presence is to focus on using eye-catching visuals. Try to avoid using too many boring stock photos. Instead, focus on sharing images that will connect with users. Share high-quality behind-the-scenes photos and people using your products. You can even share your customers’ pictures of them interacting with your product with their permission, which also creates social proof.
6. Actively Engage Your Audience
Would you keep talking to someone who never returned your messages? Probably not. Users won’t want to follow you on social media or interact with you if they get nothing in return. That’s why it’s so important to engage with your audience on social media actively. If you want to create a social media presence, then your social media accounts need to become a community. That means when someone comments on your posts, you should reply to them or at least like their comment. You can also pose and answer questions in posts, and show appreciation to your followers and customers by thanking them and sharing user-generated content. Engaging with your followers will not only increase your social media presence but help you develop real relationships with customers.
These tips are not set in stone. A combination of them will work better for certain companies than others. As long as you are actively posting and keeping your audience engaged then you will find success. Find which tips work best for you and prepare for a killer year across all your social media platforms!
If you need help creating a social media strategy of your own, feel free to contact us!