Gone are the days of marketers having to go out and get prospects’ attention. With inbound marketing businesses, work to earn the attention of customers, drawing them in with interesting web content.
But with this new kind of business marketing comes a new buyer’s journey. While all prospects go through a kind of buyer’s journey (awareness, consideration, decision), inbound marketing allows your business to develop lasting customer relationships with this simple 3-step buyer’s journey.
Attracting prospects to your business website is all about capitalizing on content that is right for your IDEAL customer known as buyer personas. To attract the
right users to your business’ site you should utilize tools like blogging, SEO, pages, and social publishing.
After your content has attracted the right visitors, your business must work to convert these visitors into leads. In this step in the buyer’s journey it is important to collect their contact information. Our friends at Hubspot look at a visitors’ contact info as, “the most valuable currency there is to the online marketer,” which means your business should offer something in return for this valuable information. This exchange comes in the form of content like eBooks, whitepapers, or tip sheets. Your best tools for the conversion process are forms, landing pages, calls-to-action, and contacts.
We’ve attached one of ours at the bottom of this blog
Inbound marketing is focused on providing remarkable content for users regardless of whether they are visitors, leads, or existing customers. Delighting any and all users is important for inbound business marketing to keep your customers engaged with new and exciting content. Useful tools for delighting your customers include surveys, smart text, and social monitoring.
The inbound buyer’s journey is unique in how it helps your business to engage with users at any and all stages. Inbound allows your business marketing to attract an audience in ways that cater to their specific and special characteristics. For a more indepth look at inbound marketing for your business, check out our other articles!