Does anyone else feel like there is a paradox of choice when it comes to marketing your brand? There are almost TOO many choices to be able to decide what marketing is best for your business. Traditional advertisements, online advertisements, sponsorships, events, the list goes on and on…
What if there was a way to develop your own content and bring potential customers and clients directly to you?
Let me introduce you to inbound marketing!
According to Hubspot.com, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be.
Let’s talk possibilities and logistics here. YOU are the subject matter experts (SME) of your own brand, product, or service. You’re immersed in your brand, company, and products every day, unlike the advertisers pushing billboards and magazine advertisements on you. So why not use the knowledge you have of your own profession and turn it into useful and digestible content? That is inbound marketing.
What exactly does this look like?
This can take many forms, like writing blog posts and creating content offers (white papers, powerpoint presentations, or e-books) that incorporate your knowledge and information about your service or industry that would be useful to a prospective customer. This free information is used to educate and entice a prospective customer who is already researching and looking for information related to your company.
It might sound easy. But it actually takes time, strategy, and implementation to get content off the ground and on the web! Instead of spending your marketing budget on traditional advertising placements and other stagnant methods, use it on great content creators who can help you develop an effective inbound strategy. We like to call these people “social media quarterbacks,” because they’re the ones running the show and leading the team.
There are some nitty-gritty details like ensuring you have a call-to-action at the end of your content so your prospective customer is able to learn more or talk to someone at your company. Modthink can help you iron out those details and be on your way to developing and implementing a successful inbound marketing strategy for your business.
Want to learn more?
Learn how to optimize your LinkedIn profile in just five easy steps from our Chief Operating Officer, Steve!
Take a deeper look at Inbound Marketing and how it really works from our Chief Executive Officer, Brent!