More and more, business relationships are made and grown online. People share opinions about politics, food, and how well a brand treats them. Each social network is capturing terabytes of social, economic, and behavioral data. These are some of the reasons why social media has become a staple of a winning business development strategy.
Social Media Matters. More than Ever.
Facebook, LinkedIn and Twitter are where people connect without the limitations of geography and time. When your social media channels are set up right and your people know how to master them, you’re company competes on a whole new level. These channels can syndicate brand messaging, collect customer data, and provide business intelligence to savvy salespeople. Doing social media right is the difference between meeting sales goals and exceeding them.
We enable your business with social selling.
Social Channel Design & Setup
Each channel has different requirements, customizations, integrations, and subtly different usage protocols. You might know LinkedIn, Facebook, and Twitter. Are your customers using SnapChat or WhatsApp? Ever heard of WeChat (China)? We’ll help you find your customers’ affinity groups on the platforms where they congregate. We’ll configure each channel with graphics that are properly formatted and on brand. New channels are coming online all the time. We’ll make sure you are focused on the channels that make sense for your business.
Social Media Coaching
Setting up a Twitter channel and then never tweeting isn’t good social media. We’ll show you which channels you should use and how to be the best at those channels. You’ll learn the rules of play and proper social edicate. We’ll show you how to access the advanced data features and how to best utilize each. We’ll teach you how to spy on your competition and use that knowledge to your advantage.
Each platform provides tools for advertising. These tools are intertwined with all the sociographic, psychographic, and behavioral data those platforms capture. When we understand your ideal customer’s traits and behaviors we can build campaigns to hyper-target to them. We use A/B testing to ensure your ad dollars are maximized to reach your target audience. We couple strategic paid boosts with other campaign tactics to deliver maximum impact.
Monitoring & Management
Social channels can be amazing tools for syndicating your message and capturing new clients. Channels that are not monitored or maintained can leave opportunities on the table or even be a detriment to your brand. We offer services to monitor those channels, reply quickly to customer inquiries, and respond appropriately to negative situations.
Having a content calendar and regular social media postings is like a heartbeat. You have to keep it going so people see that you are allive. That doesn’t come naturally to most people and it’s not their primary job. We create postings and links your team can share and the calls-to-action to they can push. We can be your full service social media partner or we can fill in the gaps where you need assistance.