THE DIGITAL EQUATION
Marketing is more complicated than ever. Each channel has a unique format and specific tactics. Social media, video, AdWords, SEO, and content marketing are just a few ways to reach our audience. What works today is useless tomorrow. Data is everywhere. Multiply all of this by time and divide it by resources and you have your digital marketing equation.
Add Modthink to the Equation.
Do you just need a website, want some tactical advice, or need a Virtual CMO? Because we are a full service agency, we have the people, skills, and experience to cover all your marketing needs.
Think Big. Let’s create a strategy to get you where you want to go through achievable steps and stages.
Start Small. We will build a website or setup social channels that cover your current needs and will be ready to grow when you are.
Scale Fast. As your growth takes off, add fuel to the fire. We’ll incorporate paid advertising, SEO, and video when it makes sense and moves the needle.
We’re Your Advisor or Entire Marketing Dept.
Start with Sales
Your salespeople know your buyers. They get a firsthand view of the challenges buyers face. They understand what is resonating and what isn’t. Sales is our ultimate measure of marketing success. These are the reasons we start here. We get a clear picture of who your ideal buyer is and how best to reach them.
You know where you want your company to go. You know marketing, advertising, and public relations are part of the equation to get you there. We will help align your marketing techniques with your goals. We do the research to determine what resources you have and where the gaps are. We build a modular plan that is measurable and flexible so you always know where you are and can shift quickly to new opportunities. Our strategic planning is a full 360° approach to business growth.
Well executed video delivers a big bang for the buck. For complex services or processes, we create explainer videos to simplify and speak to your customer. We develop testimonial and interview pieces of your best clients to demonstrate the success and trust clients have in your business. Documenting events is another of the many ways we can showcase your company’s character in video. All of these can be cut into clips that take advantage of mobile and social network trends in advertising.
Podcasts are useful for establishing industry authority. Webinars are an avenue for presenting products and services and in some cases may be packaged as revenue generating products. Vimeo and YouTube are channels for influencing searches, collecting data, and targeted advertising. All of these serve as business development tools for opening new markets, finding new customers, and retaining existing ones.
Successful campaigns pull together all the channels, assets, and people available to raise awareness and capture leads. We specialize in multi-channel campaigns that may be as simple as a few targeted Facebook ads to a full complement of MailChimp email blasts, Google AdWords, EventBrite, and a real world event to capture your audience’s attention. Campaign results are always connected back to measurable goals for awareness, lead capture, and sales impact.
Every real world event is an opportunity to extend its investment and impact into digital assets we can leverage over and over. We use Facebook Livestream of your event to get real time interaction and use the recording to create reusable video and advertising assets.
The old approach to paid advertising was to flood a channel with expensive ads and hope a small percentage of people respond. We use paid advertising like a laser beam to hyper targeted the exact audience we want to reach at a fraction of the cost of traditional. Facebook “lookalike” audiences, Google’s Remarketing, and AdRoll Prospecting are all tools we use to get your message to the people most likely to buy from your business. We use these tools to as opportunistic tactics to enhance broader campaign objectives.
If you’ve ever shared an infographic, downloaded a whitepaper, or signed up a newsletter, you’ve experienced content marketing. We build content strategies to work at every stage of the sales funnel. Blog articles, FAQ’s, and checklists to bring visitors to your website; Ebooks, worksheets, and comparison guides to entice them to share their emails; Drip marketing and workflows to nurture buyers along their decision process; and product spec sheets, free consultations, and solution finder tools to convert potential buyers into customers. Content becomes a tool for keeping those clients engaged for customer service, renewing business, and upselling new products.
Email marketing works. Everyone may be moving to [insert the social network flavor of the week] but you can guarantee they have an email connected to that account. The difference between effective e-newsletters and spam is a thin line. We know how to look at the data, create the “double opt-in” forms, and A/B test the content to give your email campaigns the highest open rates possible. We can connect your email marketing platform to your different system to maximize impact and data collection. This includes links to ecommerce, Google Analytics, a CRM, and your marketing workflow software. Your email campaigns become a powerful tool in your overall marketing strategy.
As your business scales, more leads with more data and more connections become impossible to manage with an Excel spreadsheet. This is when marketing automation make sense. These platforms combine your content (blogging and downloads) and social syndication (posts and shares) with workflow, auto segmenting, and sequencing tools. We see this as the opportunity to deeply integrate your marketing and sales efforts that allows your marketing to be highly targeted and your sales to be highly informed. Together that’s putting your growth on steroids.