Paid Media Marketing
Expand your reach, drive traffic, and generate conversions by promoting your killer content through paid media.
Where we promote your amazing content to your audience.
So, your industry expertise coupled with your content and social media strategies pull people into your sales funnel. Still, sometimes they need a push. That is why having a paid media strategy is important to maximizing your marketing effort and therefore driving traffic to your website.
Because of the amount of data and accompanying tools available to marketers, a broad range of tactics for identifying and targeting the right audiences at the right time is something we can do. Remarketing, call tracking, display ads, and look-alike audiences are just a few of the tools our ad specialists will leverage to promote your business and bring your sales team more customers.
Google Search, Display Ads, and Google My Business
Google Ads are the most widely used of all digital ads, meaning you need to be using it. Accordingly, we will optimize your Google platform to retrieve accurate and insightful data, thereby showcasing who is seeing your company. Through Google, the capabilities are deep and wide thus we are able to utilize these tools to ensure you get maximum engagement:
We can utilize LinkedIn ads to hyper-target your specific audience and track leads through to conversions. Because LinkedIn has sophisticated targeting capabilities that can engage people based on job, company, industry, location, and seniority, it is an essential tool for B2B Marketing. Data drives our decisions and then we follow through with data-backed results. We achieve this through:
- LinkedIn Campaign Manager
- Insight Tags
- Integration with Google Analytics
- Matched Audiences
Facebook is the largest social media platform in the world, so of course, it makes sense for your business to have a presence on it. Of course, we can help you optimize your Facebook page and influence. Here’s how:
The amount of data we can gather and make decisions off of for advertising is endless. So, from keywords to geotargeting and demographics to psychographics, we ensure your ads are data-driven from beginning to end. Explicitly we do this through:
- Google Keyword Planner
- SEM Rush
- Lookalike audiences
- A/B Testing
- Google Tag Manager and Analytics
- Built-in data insights from Google, Facebook, LinkedIn, and, yes, Bing