Increasing distributor sales requires cohesive strategy between all the players in the system, and it’s not easy. A seamless marketing plan can close the gaps and improve a distributor’s overall profits.
The “inbound methodology”, explained in very simple terms, goes something like this: Instead of spending tons of money on advertising, the best way to make sales is to develop useful content that helps consumers make their buying decision. If your website has the solution to buyers’ problems, they’ll stay on your website to make a purchase.
It’s easy to apply this method to a marketing plan for a software or roof repair company selling directly to consumers, but the inbound methodology can also help distributors develop sales relationships with dealers and storefronts. To examine this method and its application to a distributors’ selling process, let’s look closely at the three players: the distributor, the dealer, and the direct-to-consumer seller.
- The content you develop should answer these questions:
- How much profit can be made selling your products?
- How does your product compare financially to competitors’ products?
- Does your company provide additional marketing tools or funds to help sell the products?
- What need does this product fulfill for the consumer?