If a picture’s worth a thousand words, Instagram is an encyclopedia set.
Instagram is the mother of all photo and video sharing apps. An inherently artistic app, Instagram is at the forefront of visual marketing in the social media age.
Instagram has changed the way a business can market itself and its products. Both B2C and B2B companies have established accounts with strong visual content. And the businesses that learn to adapt and grow have developed marketing skills that leave their competitors in the dust.
You’re probably wondering how companies like General Electric (GE) could possibly have visual content that attracts attention. When most people think of GE they think of light bulbs and washing machines. But that’s not what you’re going to see on GE’s Instagram. GE instead chooses to tell a story of their company mission of, “building, powering, moving, and curing the world.”
GE’s Instagram isn’t meant to promote their appliances. They use Instagram to showcase their awesome marketing skills by shifting the perception of the brand and showing different sides to their industry. The images you see on GE’s feed are beautiful representations of things like jet engines and wind turbines.
So can your business benefit from having an Instagram?
First ask yourself, are there any visual elements to my products or services that could have the power to draw people in? Even if it isn’t immediately noticeable, brainstorm and think of ways in which your business is beautiful. If you find something you think people would gravitate toward, take a picture and post it!
But not just any picture; invest the time and money needed to take proper, professional quality photos. Maybe even do some research and hire a photographer with a focus that relates to your business. This is a great way to give a creative a seat at the table, which will change your business for the better.