You’ve just found out that you and your wife are expecting your first child! Congratulations!
So you start preparing. Suddenly you realize that you don’t really know anything about being a parent. So what do you do?!
You start “Googling” like a madman. You research which crib is the best quality, but still the most cost effective. You look up proper swaddling techniques. You brainstorm potential names and their meanings. The list goes on and on!
So what’s my point in all of this? Before we make important, life-changing, and often expensive purchases, we do research to make sure we are making the best decision. You want to be knowledgeable before you commit your time and money to anything. Agreed? We all do this!
Answer your potential client’s questions.
We look to reliable websites for the information. If you run a business, don’t you want people looking at YOUR website to find the answers to all of their questions? Brainstorm the questions your target audience is asking and make sure you’re answering them on your website. Your website should always be selling and promoting your business!
According to our friends at HubSpot, studies show that prospects have made about 60% of their buying decision before talking to a sales rep. Chances are, if they’re talking to you, they’ve probably done some research. This is where inbound marketing comes in. You want to attract customers who have a question that you have the answer to.
Be a valuable resource to your prospective customers. They’re looking for answers and information, so make sure you provide it. This will establish you as a subject matter expert, and if they like what they see, you’ll gain their business and hopefully, if done the right way, transform them into loyal customers long-term.
Content offers are a great way to set yourself apart from the competition. If the information on your website is similar to a competitor, but you’re offering a free ebook or a free webinar, chances are the potential client will go with your business. This will differentiate you from your competition. If they’re already looking for information, providing a free content offer is a great way to guide them toward making a purchase or using your services.
Blogging is a great way to answer their questions. As the questions keep coming, you can continue writing blog posts to give them answers without changing your entire website. You can quickly reference blog posts in an email or social media post as well.
We are constantly asking questions, learning, and doing research. Don’t you want your company to be a part of the conversation? Answer your potential clients’ questions so when they’re looking, they find you.
Want some more specific steps to enhance your business marketing? Check out this quick guide with 7 tips to get you on your way.