We all set goals. Whether it’s conscious or not, we are constantly challenging ourselves to the next milestone – whatever that may be. “Turn the TV off after the next commercial,” “I’ll workout tomorrow,” “I will get through this stack of paperwork before going to lunch,” or “I will not purchase a new car until I am out of debt.” Big or small, goal setting runs in our blood.
But what doesn’t run through our blood is thinking it through. Why are you waiting to purchase a new car until you’re out of debt? Of course there is a reason behind it, but what is it?
At Modthink, we employ the concept of SMART goal setting. We consciously set goals that are Specific, Measurable, Attainable, Relevant and Time-bound. Setting benchmarks for your business with these factors in mind will shake things up more than you think.
For example, if a law firm wereto set a general goal to take on more criminal cases, they could change this generalized “out there, all talk” goal to take an X amount of DWI cases in the next two months. This particular objective is specific, measurable, attainable, relevant and time-bound. After you’ve set this goal, you need to make a plan on how to get there. Setting SMART goals is similar to losing weight – you’ve got the end in mind, but without a SMART plan, nothing will change.
But why should I set SMART goals?
Moving toward this methodology will spark drive in your employees that may have dulled. Setting a goal with an actual number, an actual finish line encourages a friendly, competitive nature among the office culture.
At our office, we’ve found that by setting goals in this manner, they become a topic of conversation and are apparent through every aspect of our work. Whether it’s how we run meetings, create content, or cultivate relationships with our clients, we have those SMART goals in the back of our heads.
It isn’t all business. As soon as Modthink started thinking this way, it was impossible not to implement this into our personal lives. Maybe it’s at school, in the gym, or at home. SMART goals apply in all aspects of life.
Developing SMART goals for your business will turn your team into a team of doers. Having an end goal in mind will help your employees push and strive to meet that goal and can unite your team around one specific purpose.
We challenge you to make goal-setting a discussion.
Take it beyond the subconscious, it is more than just talk. Make your goals specific, measurable, attainable, relevant and time-bound. You’ll be surprised at how much easier they are to achieve this way.