Instagram has transformed the way businesses are able to advertise and communicate with their consumers. It is real time, photographic, interactive, FREE advertising. On a platform with 400 million monthly users, they continue to surpass other social media channels in popularity, and your business should be a part of it!
Are you ever scrolling through your Instagram feed and see someone with a cute outfit, cool looking coffee drink, looking at a beautiful sunrise, or eating some delicious looking cheese fries? Same. Then you look to see if it’s tagged or hashtagged and know where to go to get your own cool insta picture.
Businesses have been built on this concept alone. Instagram is the new word-of-mouth. It is an endorsement and a compliment that the Instagrammer feels like your product, location, cheese fries etc. are cool enough and “grammable” enough, to tag you and give you an instant endorsement to their followers. This is not only exciting, but it’s FREE advertising!
Follow these simple steps to get started!
- Use your logo as your profile picture: Your logo is your brand. It needs to be recognizable from a bird’s eye view!
- Fill out your About section: Add a link to your website. Make sure the copy is similar to your other social channels. Put your company hashtag here!
- Post high quality content: No one wants to see a blurry photo. Keep your content high quality and sharp.
- Use hashtags: What even IS a hashtag? Hashtags are an easy way to link similar messages, conversations, and images together on platforms like Twitter, Instagram, and Facebook. Make finding information about your business easier for your customers by including hashtags in your posts.
If you want to learn more detailed tactics of how you can optimize your account to the fullest potential, download our PDF for 6 ways to optimize your business Instagram account! (You might even see some of our favorite Fayetteville businesses! Looking at you Riffraff, Fayettechill, Crown Beauty Bar, Savoir Faire, and Blackboard Grocery!)