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5 Tools to Being a Better Industry Influencer

You likely already have all the tools needed to become an influencer and thought leader in your industry. Your subject-matter expertise is an untapped resource to generate more buzz about your organization. We at Modthink have come up with an Influencer Development Program, with many different things we work to accomplish to get your thought …

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SEO Checklist for Small to Medium Sized Businesses

Search Engine Optimization remains an effective and important marketing strategy. SEO leads to increased traffic, increased ROI, cost effectiveness, increased site usability, and brand awareness. These are just a few ways for how SEO could benefit your website. But do you have all the right pieces in place? We’ve built an SEO checklist to make …

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SEO: Three Tips to Being Found Using Local SEO

Business of all types and sizes benefit from having their local SEO aligned with their digital marketing strategy. This is obvious for businesses that want customers to visit their physical location. It is also helpful if you want people to call your phone or visit your website. Brand Knowledge Graph: You’ve seen Google’s “Knowledge Graph” for brands whether or not you realize …

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Health Industry Marketing using Social Media

5 Ways MedTech Companies Can Use Social Media to Gain More Customers

According to Pew Research, 72% of internet users admitted to searching online for healthcare information in the past year. It’s not just patients either – 61% of physicians say they also use social media at least once a week to look up health information and just under half say that they contribute to the conversation. …

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Content Marketing impacts SEO Search and Finding Customers

Diving Deep into Content Marketing

A recent Harvard Business Review article discusses the differences between content marketing and native advertising. They explain: “whereas content marketing usually tries to secure dozens of media pickups, native advertising promotes content by paying to partner with a single publisher.” In this example, an up-and-coming men’s clothing company sponsors a post on the lifestyle blog, Gear Patrol. It’s one …

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