Technology

5 Tips for Dealing with Online Reviews

It’s not a question that customers use recommendations to choose a business or product over its competitors. Word of mouth has evolved into online reviews on Google and social media sites. 91 percent of people regularly or occasionally read online reviews. This statistic alone should push business owners to make this aspect of customer relations a …

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Social Media Marketing & Advertising Resources for Business

Facebook, LinkedIn, Instagram & Google My Business When we first started Modthink, we spent a lot of our time explaining to business owners what Social Media was and why they needed it. Six years later everyone expects social media and we focus our efforts on getting the most out of each channel. There are two …

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SEO: Three Tips to Being Found Using Local SEO

Business of all types and sizes benefit from having their local SEO aligned with their digital marketing strategy. This is obvious for businesses that want customers to visit their physical location. It is also helpful if you want people to call your phone or visit your website. Brand Knowledge Graph: You’ve seen Google’s “Knowledge Graph” for brands whether or not you realize …

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Can Your New Website Turn Leads into Customers?

Companies benefit when their sales and marketing teams are aligned. Look at the stats: B2B organizations with tightly aligned sales and marketing operations achieve 24% faster three-year revenue growth and 27% faster three-year profit growth (SiriusDecisions). Organizations with tightly aligned sales and marketing functions enjoy 36% higher customer retention rates (MarketingProfs). But often the problem …

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6 Things I learned hiring Millennials

6 Things I Learned By Hiring Millennials

[vc_row][vc_column][vc_column_text] Let’s face it. Millennials get a bad rap. You know the stereotypes. Lazy. Entitled. Self-obsessed. The most spoiled of all generations. While the above qualities may characterize some millennials, my personal experience at Modthink has been just the opposite. Millennials aren’t the evil creatures the press makes them out to be! In fact, they possess skills …

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Effective Marketing Meets Consumers Where They Are: On Their Phones

It’s the Friday afternoon before your road trip to Florida and you need a quick oil change. You grab your phone to Google the fastest oil change with late hours. Your sister’s wedding is tomorrow and you need a quick haircut but you don’t have an appointment. You grab your phone to Google the best …

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