Statistics

5 Steps to Creating Your Marketing Strategy Roadmap

Your marketing plan focuses resources on finding new customers and building loyalty (repeats and referrals). It’s strategic, fact based, and clearly identifies objectives. Your comprehensive strategy roadmap will contain the tools and tactics needed to reach your intended marketing potential. In this exercise with your team, you are going to review your current marketing strategy, company …

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Marketing In-House vs. Agency: Benefits and Drawbacks

Small business owners are known for making chief decisions that shape their company’s anatomy. They wear many hats in the business like CFO, CEO, CMO etc. This can be hard to juggle as your business begins to grow. Hiring people will become essential the more your clientele builds up. One of the hardest parts may be …

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State of Inbound Marketing 2017 Statistics and Insights

5 Quick Notes from Hubspot’s State of Inbound Reports

Each spring, Hubspot releases their “State of Inbound” Report. We pulled some of the most relevant marketing and sales statistics for our clients: 1. 1/3 of marketers think outbound marketing tactics are overrated. Paid advertising doesn’t work: 33% of inbound marketers and 31% of outbound marketers agree that tactics like that are the “top waste of …

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