Search Engine Optimization

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SEO Checklist for Small to Medium Sized Businesses

Search Engine Optimization remains an effective and important marketing strategy. SEO leads to increased traffic, increased ROI, cost effectiveness, increased site usability, and brand awareness. These are just a few ways for how SEO could benefit your website. But do you have all the right pieces in place? We’ve built an SEO checklist to make …

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SEO: Three Tips to Being Found Using Local SEO

Business of all types and sizes benefit from having their local SEO aligned with their digital marketing strategy. This is obvious for businesses that want customers to visit their physical location. It is also helpful if you want people to call your phone or visit your website. Brand Knowledge Graph: You’ve seen Google’s “Knowledge Graph” for brands whether or not you realize …

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The Top 3 Trends for Digital Marketing in 2016

The new year is here. How are you changing your digital marketing tactics in 2016? What are you doing differently? Here are three trends (and one bonus!!) to include in your 2016 marketing strategy. Trend #1: Smartphone Adoption is Mainstream Since 2014, smartphones became the primary way people search. Anyone making a purchase decision is starting with …

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