Sales

Using a CRM to track your contacts

Why Your Business Needs A CRM

First things first: What the heck is a CRM? CRM stands for Customer Relationship Management. Okay… so what the heck is Customer Relationship Management? Customer Relationship Management is a software that will systematically organize your customer contacts and record your interactions with them in a database. Why do I need it? To Centralize Information A …

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new website modthink to attract customers with a smart call to action

Can Your New Website Turn Leads into Customers?

Companies benefit when their sales and marketing teams are aligned. Look at the stats: B2B organizations with tightly aligned sales and marketing operations achieve 24% faster three-year revenue growth and 27% faster three-year profit growth (SiriusDecisions). Organizations with tightly aligned sales and marketing functions enjoy 36% higher customer retention rates (MarketingProfs). But often the problem …

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Health Industry Marketing using Social Media

5 Ways MedTech Companies Can Use Social Media to Gain More Customers

According to Pew Research, 72% of internet users admitted to searching online for healthcare information in the past year. It’s not just patients either – 61% of physicians say they also use social media at least once a week to look up health information and just under half say that they contribute to the conversation. …

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Content Marketing impacts SEO Search and Finding Customers

Diving Deep into Content Marketing

A recent Harvard Business Review article discusses the differences between content marketing and native advertising. They explain: “whereas content marketing usually tries to secure dozens of media pickups, native advertising promotes content by paying to partner with a single publisher.” In this example, an up-and-coming men’s clothing company sponsors a post on the lifestyle blog, Gear Patrol. It’s one …

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