Processes

5 Steps to Creating Your Marketing Strategy Roadmap

Your marketing plan focuses resources on finding new customers and building loyalty (repeats and referrals). It’s strategic, fact based, and clearly identifies objectives. Your comprehensive strategy roadmap will contain the tools and tactics needed to reach your intended marketing potential. In this exercise with your team, you are going to review your current marketing strategy, company …

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How to Transform Your Customers into Zombie Loyalists

I know, I know. Zombies? Let me explain. I recently attended Hubspot’s INBOUND conference and attended a session from the CEO of The Geek Factory, Peter Shankman, who is all about zombie loyalists. In this day and age, we don’t expect much out of a customer service experience. Frankly, “we expect to be treated like crap” to quote Shankman. For example, when we …

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