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LinkedIn Reactions: Have We Gone Too Far?

Where do we draw the line between LinkedIn and Facebook? LinkedIn has recently announced “reactions” for posts. Even though LinkedIn is known as a platform primarily for career-related content, this is similar to what Facebook offers. These reactions allow users to respond to add a like, celebrate, love, insightful and curious reaction to posts on …

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PPC Optimization Tasks Modthink Marketing

PPC Campaign Optimization: Your Claim to the Iron Throne

The greatest Houses in Westeros were not built in a day and your Pay-per-click campaign will not be either. If done effectively, PPC optimization can be your path to the Iron Throne. It was reported by Search Engine Land that internet users are performing over 63,000 searches per second, with 15% of these searches being …

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9 Tips to Better Email Etiquette

Email etiquette may seem unimportant within your business, but the correspondence between you and clients sets the tone for their experience. Everything that comes out of your office is a reflection of your business, even emails. Use these 9 tips to create more professional and consistent emails:   Know the difference between To and Cc– …

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How to Promote Your Personal Brand Through LinkedIn

Day in and day out LinkedIn continues to grow with it’s usage and popularity. With more and more professionals and CEO’s logging onto the site, it has become evident that anyone desiring to be an influencer will have to make the platform a frequent visit. Creating a profile and occasionally scrolling through is a good …

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5 Tools to Being a Better Industry Influencer

You likely already have all the tools needed to become an influencer and thought leader in your industry. Your subject-matter expertise is an untapped resource to generate more buzz about your organization. We at Modthink have come up with an Influencer Development Program, with many different things we work to accomplish to get your thought …

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5 Steps to Getting Your Own Google Knowledge Panel

Google’s knowledge panel interface is the next evolution of search capabilities online. Google has moved past a fully keyword-based understanding of the internet and now it’s all about understanding how one thing relates to another. Knowledge panels are complex, fascinating, and occasionally quite frustrating, but they are also highly valuable. Attaining one is arguably the …

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how to avoid seasonal stagnancy in college towns modthink

How to Avoid Seasonal Stagnancy in College Towns

Product seasonality is inevitable, but that does not mean that your business should take a break during the off-season. In a college town, seasonality is even more prevalent. College students typically leave for the summer and the holidays, dramatically reducing the number of potential customers in town. This poses issues for businesses who rely on …

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5 Tips for Dealing with Online Reviews

It’s not a question that customers use recommendations to choose a business or product over its competitors. Word of mouth has evolved into online reviews on Google and social media sites. 91 percent of people regularly or occasionally read online reviews. This statistic alone should push business owners to make this aspect of customer relations a …

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