Marketing

6 Super Bowl Commercial Winners and Losers

It’s that time of year, Super Bowl LII is here! In a day and age that is mostly digital, it’s important to market yourself well during the Super Bowl season. Marketing during the Super Bowl is an incredible way to create brand awareness, social media interaction, and top-of-mind recall. 5 Points For Why Digital Marketing …

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Marketing In-House vs. Agency: Benefits and Drawbacks

Small business owners are known for making chief decisions that shape their company’s anatomy. They wear many hats in the business like CFO, CEO, CMO etc. This can be hard to juggle as your business begins to grow. Hiring people will become essential the more your clientele builds up. One of the hardest parts may be …

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Boost Your Sales with Video Marketing

[vc_row][vc_column][vc_column_text]Online video is surging in popularity for content marketers and consumers alike: 78% of people watch videos online every week, 55% watch online videos every day and more than half are viewed on mobile devices. Four times as many consumers would rather watch a video about a product than read about it. If you don’t already have …

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State of Inbound Marketing 2017 Statistics and Insights

5 Quick Notes from Hubspot’s State of Inbound Reports

Each spring, Hubspot releases their “State of Inbound” Report. We pulled some of the most relevant marketing and sales statistics for our clients: 1. 1/3 of marketers think outbound marketing tactics are overrated. Paid advertising doesn’t work: 33% of inbound marketers and 31% of outbound marketers agree that tactics like that are the “top waste of …

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Effective Marketing Meets Consumers Where They Are: On Their Phones

It’s the Friday afternoon before your road trip to Florida and you need a quick oil change. You grab your phone to Google the fastest oil change with late hours. Your sister’s wedding is tomorrow and you need a quick haircut but you don’t have an appointment. You grab your phone to Google the best …

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the buyers journey

The Buyer’s Journey and What it Means for Your Business in 2017

Gone are the days of marketers having to go out and get prospects’ attention. With inbound marketing businesses, work to earn the attention of customers, drawing them in with interesting web content. But with this new kind of business marketing comes a new buyer’s journey. While all prospects go through a kind of buyer’s journey (awareness, consideration, …

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