Inbound Marketing

Market Smarter, Not Harder, With Impactful Marketing

Reliable, relatable, clearly-written content will increase client engagement and attract new customers. Nurture marketing is the newest trend to engage Generation Z as they begin to enter the workforce. Two-way communication outweighs generic outreach and will lead to stronger, more valuable B2B marketing. Multichannel outreach is increasingly important and integrating a common message between all …

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LinkedIn Reactions: Have We Gone Too Far?

Where do we draw the line between LinkedIn and Facebook? LinkedIn has recently announced “reactions” for posts. Even though LinkedIn is known as a platform primarily for career-related content, this is similar to what Facebook offers. These reactions allow users to respond to add a like, celebrate, love, insightful and curious reaction to posts on …

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PPC Optimization Tasks Modthink Marketing

PPC Campaign Optimization: Your Claim to the Iron Throne

The greatest Houses in Westeros were not built in a day and your Pay-per-click campaign will not be either. If done effectively, PPC optimization can be your path to the Iron Throne. It was reported by Search Engine Land that internet users are performing over 63,000 searches per second, with 15% of these searches being …

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5 Steps to Creating Your Marketing Strategy Roadmap

Your marketing plan focuses resources on finding new customers and building loyalty (repeats and referrals). It’s strategic, fact based, and clearly identifies objectives. Your comprehensive strategy roadmap will contain the tools and tactics needed to reach your intended marketing potential. In this exercise with your team, you are going to review your current marketing strategy, company …

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How to Transform Your Customers into Zombie Loyalists

I know, I know. Zombies? Let me explain. I recently attended Hubspot’s INBOUND conference and attended a session from the CEO of The Geek Factory, Peter Shankman, who is all about zombie loyalists. In this day and age, we don’t expect much out of a customer service experience. Frankly, “we expect to be treated like crap” to quote Shankman. For example, when we …

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