Customer Relationships

how to avoid seasonal stagnancy in college towns modthink

How to Avoid Seasonal Stagnancy in College Towns

Product seasonality is inevitable, but that does not mean that your business should take a break during the off-season. In a college town, seasonality is even more prevalent. College students typically leave for the summer and the holidays, dramatically reducing the number of potential customers in town. This poses issues for businesses who rely on …

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5 Tips for Dealing with Online Reviews

It’s not a question that customers use recommendations to choose a business or product over its competitors. Word of mouth has evolved into online reviews on Google and social media sites. 91 percent of people regularly or occasionally read online reviews. This statistic alone should push business owners to make this aspect of customer relations a …

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6 Super Bowl Commercial Winners and Losers

It’s that time of year, Super Bowl LII is here! In a day and age that is mostly digital, it’s important to market yourself well during the Super Bowl season. Marketing during the Super Bowl is an incredible way to create brand awareness, social media interaction, and top-of-mind recall. 5 Points For Why Digital Marketing …

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the buyers journey

The Buyer’s Journey and What it Means for Your Business in 2017

Gone are the days of marketers having to go out and get prospects’ attention. With inbound marketing businesses, work to earn the attention of customers, drawing them in with interesting web content. But with this new kind of business marketing comes a new buyer’s journey. While all prospects go through a kind of buyer’s journey (awareness, consideration, …

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Modthink digital marketing

Cross-Mentoring: Perspectives from the Seasoned (Old) Professional

One of Modthink’s core values is to provide opportunities for cross mentoring, an open and honest exchange of skills and experience typically between multi-generational team members. Cross mentoring encourages both “mentees” and mentors to think beyond boundaries, re-evaluate existing perspectives and stereotypes, and learn new skills from each other. Modthink believes strongly that all members of …

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Digital enables sales and your salespeople are more effective

How to Become a Trusted Industry Authority

Think about the last time you bought something expensive – something you had to thoroughly consider before you made your decision. Who did you consult while making that decision? Did you search over a number of days, reading reviews from professionals and other consumers? Where did you find the information, the knowledge that helped you make …

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3 Ways to Reach Millennials With Your Marketing

3 Ways to Reach Millennials With Your Marketing

Millennials are setting trends, changing marketing, and have a social influence that cannot be ignored. There are 80 million millennials in the United States, which accounts for nearly 1/4 of the total population. Millennials are the most important group in terms of workforce and by 2025 they will account for $8 trillion of annual net income. With this type of dominance, …

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digital marketing to build customer relationships

Romance Your Clients into a Long Term Relationship

Valentine’s Day is right around the corner and that means much more than discounted chocolate on the 15th! We believe in a high level of customer service, and we think there are a lot of similarities in starting a relationship with a new client and dating. Crazy, right? Let’s talk through this metaphor and learn how to love your …

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