Blogging

How to Promote Your Personal Brand Through LinkedIn

Day in and day out LinkedIn continues to grow with it’s usage and popularity. With more and more professionals and CEO’s logging onto the site, it has become evident that anyone desiring to be an influencer will have to make the platform a frequent visit. Creating a profile and occasionally scrolling through is a good …

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Unconventional ways to promote your blog content on social media

3 Uncommon Ways to Promote Blog Content on Social Media

Sharing blog content on social media channels can be tricky in today’s modern age. Posting your blog link with a featured image on your channels doesn’t seem to drive blog traffic anymore like it used to. Video content is becoming a very close blog competitor. Here are a few effective and uncommon ways on how to promote …

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First Lady Michelle Obama embarks on mission to help Military Families using social media

Learning from the Social Media Masters: Michelle Obama

“It took an entire decade for people to understand that the internet is fundamentally a platform of human conversation… And it’s about participating.”– Jason Goldman, White House Chief Digital Officer One of our favorite articles about social media from this past year comes from The Verge, and their exclusive interview with First Lady, Michelle Obama. You may …

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the buyers journey

The Buyer’s Journey and What it Means for Your Business in 2017

Gone are the days of marketers having to go out and get prospects’ attention. With inbound marketing businesses, work to earn the attention of customers, drawing them in with interesting web content. But with this new kind of business marketing comes a new buyer’s journey. While all prospects go through a kind of buyer’s journey (awareness, consideration, …

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Digital enables sales and your salespeople are more effective

How to Become a Trusted Industry Authority

Think about the last time you bought something expensive – something you had to thoroughly consider before you made your decision. Who did you consult while making that decision? Did you search over a number of days, reading reviews from professionals and other consumers? Where did you find the information, the knowledge that helped you make …

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