In social networking these days, it’s all about Snapchat. The young mobile app, which debuted in 2011, allows users to send and receive “self-destructing” pictures and videos.
In the same way that apps allow us to see into the lives of our friends, Snapchat has also created a modern platform for businesses to market themselves. This network allows for a strong focus on visuals, eliminating distractions to focus on an image or video. Snapchat is a great tool for digital marketing because the site encourages consumers to seek out marketers, rather than the traditional way of marketers seeking consumers.
But can Snapchat help your business?
While Snapchat does have an impressively large reach (100 million daily active users), it isn’t the best platform for every business. Its features lend themselves well to B2C companies. With 71% of U.S. Snapchat users falling under the age of 34, the app is a great platform in reaching younger demographics. Snapchat gives companies and businesses the opportunity to provide behind-the-scenes access to live events. iHeartRadio once garnered 340 million Snapchat impressions in two days when they created a discover page for their music festival.
But imagine you’re a B2B like General Electric: while having a Snapchat might be a unique way to take people behind the scenes, you would have greater success developing social media that has a more diverse reach. GE utilizes Instagram extremely well to build up its social media presence. Instagram allows GE to create content that artfully showcases their company.