Online video is surging in popularity for content marketers and consumers alike: 78% of people watch videos online every week, 55% watch online videos every day and more than half are viewed on mobile devices. Four times as many consumers would rather watch a video about a product than read about it.
If you don’t already have a video marketing strategy in place, you’re missing a huge opportunity to boost audience engagement – and your sales.
Video is a great way to explain complex topics
People want to consume online material in the fastest and easiest way possible, but there’s a good chance that your product or service is complicated. Short explainer videos simplify complex topics by getting straight to the point. It only takes a few seconds to show your potential buyer that you understand their problem and have the best solution.
In fact, 74% of users who watched an explainer video to learn more about a product or service subsequently bought it. And of the businesses that use an explainer video on their website homepage, 81% say that it has helped them increase sales. (Source -Wyzowl Video marketing statistics 2017)
It’s not as expensive as you think
You already own a powerful tool for creating and integrating video content into your marketing efforts: your phone. Producing engaging content can be as simple as live streaming video on Facebook Live, Instagram, or Snapchat. One-off big-budget videos are a thing of the past, and a video-ready marketing team can tailor a video content strategy to fit nearly any budget.
Video is mobile ready
A shift towards mobile has made it easier than ever for consumers to research a product or service before buying. And they are educating themselves online to find the best solution for their problem. A staggering 91% of users say that product videos are helpful in the decision making process (Source Wyzowl Video marketing statistics 2017). Video content is a great way to build brand awareness and can easily be shared across multiple social media platforms, making your solutions easy to find for potential buyers.
Video is a subject matter expert
Your brand’s online content needs to be educational and engaging. Most B2B buyers have completed over half of their research before even talking to a salesperson, and targeted video content will do the selling for you by quickly and succinctly addressing a buyer’s pain points and providing a solution. Distribution on professional networks such as Linkedin (link to linkedin Ebook LP) will help establish your industry authority and boost brand awareness.
Video is a powerful marketing tool that works for you and your sales team, no matter how complex your product or service is. Let’s talk today and get started on a video content plan to streamline your sales process.