What are Landing Pages?
Let’s start with the basics to get on the same (landing) page.
The worldwide internet has been a fundamental tool since its introduction to society nearly 30 years ago. The opportunities that are available from utilizing the internet are unparalleled. Today, the ability to search, learn, create, and develop any area of focus in you and your customers’ lives is most likely done using the internet.
That’s why having a landing page for your website is so important! So what exactly is a landing page? A landing page is different than your typical web page but just as important to gaining traffic and leads to your website. They are the pages of your website that a customer “lands” on when clicking a specific link.
Think about it. How did you get to this blog? Did you click a hyperlink through one of our social media pages?
First Impressions Often Start with Landing Pages
There are so many distractions and avenues that open up continuous rabbit holes when navigating the internet… I mean let’s be real: everyone has ended up watching some odd video on YouTube that had nothing to do with the initial search.
Personally, I have been venturing in how storms work and watching extreme tornado videos… C’mon, it’s storm season in Northwest Arkansas! Wait? What were we talking about again? Oh, yeah… Landing pages!
Landing pages are your company’s first impression that your potential customer or user is going to see. Here’s the brutal truth: people now have attention spans that are less than most goldfish. So, your landing page needs to be rock solid in order to maintain that attention.
I am going to cover a few things that will help your organization or company’s landing page increase conversions. For those of you who don’t know or need a little refresher when it comes to internet lingo, a conversion is just an action that you want your customer or user of your website to take.
Tips & Tricks to Enhance Your Landing Page
When trying to improve your conversions, it’s good to keep in mind that there is no single, “right” way to do it. We’re here to help provide you those options, so you can choose what’s right for your business. It may be writing blogs or doing a redesign of your website or more than likely, it could be a simple update to your landing pages.
Here are my three tips that will enhance your landing page:
1. Create a Value Proposition
A value proposition is a phrase that summarizes exactly what your business or product is doing for the customer or user on your website. It clarifies a service or a benefit you offer that makes it more appealing for the user to do business with you.
For example, Lyft, the ride-sharing company, has a value proposition that says “Rides in Minutes”. It is very easy to interpret exactly what the business is about just by the value proposition.
So, by having a value proposition on your website, you are going to let your customers or users understand the gist of your business while sparking curiosity that leads to digging deeper into your website (AKA a great first step in sparking new business).
No, I am not talking about the rock band with all the face paint and crazy concerts. Here’s what I mean: “Keep It Simple, Seriously.” Research major players in the game like Apple, Microsoft, Lyft, or Uber to see how they have strategically designed their landing pages.
They are very simple and get straight to the point when talking to their customers and users.
Do not think just because you have a long landing page you have to turn around and develop a new one because that is most likely not the case. Focus on what is essential and trim the fluff. People hate fluff unless it’s paired with peanut butter then it’s pretty dang good… So yeah. Keep it simple.
Here are a few ideas on components we see as essential:
- An attention-grabbing headline. This is the first thing your visitor will see. If your headline isn’t compelling or clear, you can say goodbye to your user’s interest. You can add a supporting headline as well if you need more space to get your point across clearly. Tip: this can be your value proposition we learned about earlier!
- Killer copy. As we’ve said, you have to keep your page simple. So, the little bit of copy that’s there must be effective. Be sure to include the most powerful benefits and convincing reasons the visitor needs to convert.
- One consistent call-to-action. Any copy, images, or CTA buttons need to be communicating the same, clear message. Too many CTAs cause confusion for the user and will tempt them to bounce and find an easier option.
- A simple form to capture leads. Don’t ask for too much information, only ask for what you need. Too many fields = too much commitment in the mind of the user. Keep it short and sweet, or else you may sacrifice a precious lead.
3. Include Testimonials
People want to know the truth about your product or service. So, if they are able to access that information on the landing page, it gives them a sense of comfort and helps build that trust between the customer or user and the product.
If you can have a testimonial in a video format, that is even better! That enhances the connection between user and product. A personal touch goes a long way.
So, What’s the Point?
I shared three tips that I consider the most important to a landing page, however, the list goes on! This is just a raindrop of information to help enhance your organization’s landing page. So, if you’re wondering what you should take away from today, here’s what I’ve got for you:
- create a value proposition
- make sure you K.I.S.S. and utilize the essentials
- and include testimonials that are very likely to increase your conversion rate
If you’re interested in learning more, all you need to do is visit or call us here at Modthink. We are more than happy to help you out. Maybe I’ll share some of the cool storm facts I’ve been picking up from YouTube with you.
Signing off here at Modthink Marketing!