Should we be on LinkedIn, Facebook, and Instagram? It depends.
Now that probably wasn’t the clear answer you were expecting. Let us explain.
If your audience isn’t on a specific social media platform, then there isn’t any reason for you to be. We’re here to guide you to the solution that will best fit you and your company.
Should I be on LinkedIn?
LinkedIn is a great social media platform for companies, especially those who use business-to-business practices. It allows you to connect with other professionals and industry leaders in your field.
LinkedIn gives you the right tools to create shareable yet valuable content with your audience through:
- Posts, shares, articles
- Photos and videos
- PDFs and documents
LinkedIn is the right social media platform for you if you’re looking to establish your industry expertise. You can do this by sharing and posting helpful thought leadership content. You also have the opportunity to improve your organization’s professional image.
Should I be on Facebook?
Facebook might not seem like the obvious social media platform choice for B2B companies, but it is great for tracking consumer behavior and targeting specific audiences. With Facebook, you can create groups and also create a business profile.
What’s a business profile you may be wondering?
This element of Facebook allows businesses to track engagement on their page, host live videos, promote posts, and have a customizable CTA button that their audience can engage with.
Should I be on Instagram?
Instagram is also not typically one you would think of when running a B2B company. However, Instagram gives its users the unique opportunity to present themselves in a more visually appealing way to their audience. In other words, Instagram provides an “aesthetic” to your company’s marketing strategy and the overall message you are trying to send to clients and prospects.
In addition to its unique visual properties, Instagram offers users a variety of ways to post, much like LinkedIn. You can utilize features on this social media platform such as:
- Pictures – Up to 10 photos in a single post.
- Videos – The standard video is up to 60 seconds.
- Instagram Stories – Pictures or video clips that stay on your profile for the next 24 hours.
- Instagram Live – Instagram’s version of video live streaming. A great way to interact with your followers in a timely and direct way.
- IGTV – Videos that are longer than the standard 60 seconds.
Given that almost all of Instagram’s features include a visual element of some sort, Instagram is great for companies that can break down their content into things such as infographics, videos, and other creative media.
Okay, so what? If you’re looking to engage and interact with your customers in an exciting and visually appealing way, then Instagram just might be the right platform for you.
The good news is that Modthink is made up of brilliant, young, and evolving minds that will take your goals and turn them into a reality, starting with something as simple as social media.