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The Effects of Good Design on Comprehension and Communication

Design Is Important

In the world of information distribution, there are a number of ways to promote your literature. There are many strategies popping up online, but few recognize the implementation of good design practices. When information is well designed (in both literary and visual terms), it brings the information you are presenting to a whole new level. This applies to anything from designing packaging to constructing blog posts.

Design is important graphic

As a designer, you typically hear things like, “I could never make something that looks like that!” or “That doesn’t seem like it made that much of a difference.”

Good design is about so much more than just creating something that “looks neat.” At its core, the design is just another method of communication. Most people (even if they don’t have professional training) can identify bad design when they see it. So, you need to make sure that the content you are promoting isn’t one of those “bad” designs.

Different people have different reasons for ignoring the design aspect of their content. However, this is something that everybody who creates content should be concerned with. You don’t have to be a professional graphic designer to maximize the potential of your blogs. Yet, you do have to understand how design can really affect consumer interaction with your content. 

This blog is going to tackle design misconceptions and ways to improve your own content arrangement. 

What Does Design Really Do?

You may be asking, “What does any of this have to do with my blog?”

The answer is A LOT.

Asking designers “What does design really do?” is a loaded question. There are endless categories to break this concept down into. 

What does design really do? GraphicIf we were to look at the context of digital marketing, the best way to describe design is as follows: a tool that helps attract viewers’ attention, gives validity to information and distinguishes your brand. When it comes to being a content creator, these are invaluable commodities that can help breathe life into the content you’ve worked so hard to create. 

Now, let’s talk about what the “design” of a blog really means. The first thing that comes to most people’s minds is the presence of pictures or graphics. While this is one very important aspect of content design, it’s not the only aspect. You also have to pay attention to the way that you format and layout your information.

Attracting your Audience

Working in the realm of content creation, you often hear, “You only have so many seconds to catch the attention of your viewer.” While the exact number and validity of these claims are subject to question, it is important to keep it in mind. Essentially, you have to give the individuals who are viewing your content a reason to stay and keep reading.

Attracting your audience graphic

If someone opens your blog post and they aren’t immediately compelled by what you are presenting, then they are likely going to turn to a new source. A good way to alleviate this problem is through the utilization of graphics.

Published blogs that have graphics are proven to do better in terms of impressions and shareability. Using different types of graphics (such as infographics) can help you get your point across while engaging the reader in such a way that sparks their genuine interest. 

After they have been drawn in with the graphics, lead them to an engaging headline or paragraph that gets them excited to read the rest of your content.

The Good, The Bad, and The Valid

Whether you realize it or not, we have all come across a website that has edge-to-edge text that looks like somebody fell asleep on the keyboard. No matter how good a site’s information is, it can be deemed untrustworthy simply because of its design.

Readability and visual focus are essential to strengthening your impact. Figuring out how to layout your blog may seem daunting, but here are some tips to help you get started, which include utilizing corporate annual reports.

The good, the bad, and the valid graphic

No matter what field you are creating content for, if the content you are putting out is difficult to read or comprehend, you aren’t going to be having the impact that you really want.

In the age of YouTube tutorials and Google searches, you don’t want your readers struggling to understand your article. The task of figuring out how to layout your blog may seem daunting, but this article offers some tips to help you get started:

  • The correct margin size.
  •  The right spacing for paragraphs and text.
  • The appropriate line length.

One of the best things you can do to improve the impression that your content makes is by laying your information out in a way that makes it easier for your readers to comprehend. One of the best examples of this idea is seen through corporate annual reports. These take a lot of information and organize it in a way that is logical and accurate, but still fun and compelling to read.

Staying True to Your Brand

If you are writing an informational blog, you are likely targeting a specific company or brand. When you create content for a brand, it is essential that it is cohesive. 

Staying true to your brand graphic

Branding is more than just slapping your logo onto the top of the page; it’s about making your content easily distinguishable from others. This can be done through intentional tone, diction, fonts, and color. 

When you create content that compels readers and gives them their desired information, you build a trustworthy brand-consumer relationship. This trust starts with a first impression, which, if you haven’t already guessed it, is how your content is designed: how it looks, how it feels, how consistent it is, and so on. 

Time to Design

Essentially, the way that you present your information is just as important as the information itself. This is an intimidating task, but hopefully, this blog relieves the majority of your anxiety. 

Here are a few tips to keep in mind when starting to design your blog post:

  • Think about how you’d like this information to be presented to you.
  • Use images and graphics to drive home the point you are trying to make.
  • Keep it simple. Don’t try to make things too complicated or clever.
  • Layout everything in a way that is easy to read without crowding the page.

If you need some more tips, CoSchedule has a blog specifically for non-designers looking to design.

Learn more about graphic design and other digital marketing topics on our website, or check out our LinkedIn page.

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