Looks like you’re taking the plunge and creating an Instagram for your business. Ready, set, go! Let’s get started with these 7 hacks to kickstart your Instagram marketing campaign.
1. Set Up a Business Profile
Setting up and/or switching to a business profile on Instagram is pretty straightforward. But why should you set up a business profile? The main reason is so that followers can contact your brand directly by clicking on your contact information. That’s important when trying to build your customer base.
2. Use Free Tools to Gain Insights
Just like Facebook, when you set up an Instagram business profile, you unlock the ability to use insightful tools such as receiving more information about your followers as well as seeing which posts resonated more with your followers. You can expect to identify how many impressions your posts are getting, engagement data and even demographics.
3. Use Instagram Stories
Who doesn’t love a good video? By using Instagram stories, you can display your own product or even show it being used by someone else. If you’re looking to connect more with your followers, try showing a behind-the-scenes video of how your product was made. This feature is a powerful tool in building up your Instagram presence, so finding a time that consistently engages your followers is key. When it comes to Instagram stories, the possibilities are endless!
You probably hear about hashtags all the time. Hashtags are everywhere, but for a good reason! Hashtags act as an organic way to grow your audience. By using brand-specific hashtags in your posts, you’ll be able to easily gain more followers. All users have to do is search for a keyword or phrase, and in their search, they stumble upon your product or brand because of your hashtag. There’s no more natural way to bring in new followers than that.
Instagram influencers are trendy on the social media platform, especially for Instagram marketing. Numerous brands have teamed up with influencers to feature their products. Consider teaming up with someone who has a large following and connects easily to your brand so that they can showcase your products to their followers. In return for giving influencers free products, you’ll be able to gain exposure to an audience that may not have been in tune with your brand, thus earning you more followers and more than likely, additional sales.
6. User-Generated Content
People love to post and share on Instagram. Why not ask your followers to post photos of them using your products? These can then be collected (with permission) and used in future Instagram posts showcasing real users using your brand.
7. Sponsored Posts
Sponsored posts on Instagram are a great way to create a new audience. On Instagram, by using a sponsored post, you are instantly reaching more than your followers. With sponsored posts, you’re able to hit a specific targeted market, which, in turn, can generate more followers for your brand.
These are only a few of the essential tips to keep in mind when using Instagram marketing to grow your brand. If you would like some more inspiration, check out this list of the best brands on Instagram. As long as you remain open to new ideas and trying new techniques, you’ll be on your way to gaining more followers and selling more product in no time.
If you have any questions or would like help building your own social media strategy, feel free to contact us!