Our Agile Methodology

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Scrum Development Process

Agile Changes the Game.

Agile marketing elevates every form of marketing you once knew. It’s transparent, efficient, and honest. We will teach your team how to work in a cooperative environment that builds on each other’s abilities. Each cycle grows your team into a well-functioning and oiled-up machine.

What is Agile?

Agile is a fast-paced methodology that requires heavy communication and transparency through both parties. We operate on a 15-minute daily “scrum” schedule, where we talk about what was accomplished the last 24 hours, what will be accomplished the next 24 hours, and any roadblocks that may be slowing progress.

These scrums occur within “sprints” that occur with set goals in mind and allow for quick transitions in the occurrence of new trends or events. At the end of a sprint, we hold a retro that allows us to talk to the client about what went well, what went poorly, and what needs to improve for next time.

Why Agile?

All that stuff sounds like a lot of effort for high reward, but you probably want to know: How can agile marketing specifically benefit you and your business?

  • High communication. This is key when it comes to agile and the processes involved.  

  • Teamwork. A collaborative environment with the willingness to lean in on projects will help nurture your company’s growth.

  • Accountability. With daily scums, retros, and sprint plannings, agile will help foster a sense of trust, honesty, and confidence.

  • Increased efficiency and innovation. Since your scrums are daily, most of the time you’re able to smash roadblocks right then and there.

How does it work?

1. Create your goal. To begin, start by deciphering a problem that you want to solve.

2. Create a team. Agile teams are meant to be made up of different functions. You need a scrum master, a content writer, a graphic designer, a web developer, and a project manager.

3. Create a sprint timeline. Typically we advise two week periods of work, others vary the time periods they use depending on work cycles.

4. Evaluate your progress. At the end of a sprint, the team gathers to re-evaluate the progress they have made by asking; “what worked well for us,” “what did not work well for us,” “what actions can we take to improve our progress moving forward?”

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