While new websites bring in visitors and get them engaged with content, eventually turning them into customers, old websites push visitors away. Visitors are bored, lost, and they definitely aren’t motivated to make a purchase.
55% of visitors spend less than 15 seconds on company websites. A lot can go wrong in that 15 seconds, where you have one chance to make a good first impression. Let’s look at 9 signs it may be time for you to do a website makeover, so that you can engage visitors and turn them into customers.
1. Old Information
Face the facts: things change. Contact information, addresses, employee bios, even your products and services. Now face your facts: have they changed? If a visitor uses the contact information on your website, will they be able to get in touch with you? If not, it’s time for a face-lift.
If a user sees that your website says “Copyright 2011” at the bottom, and it’s 2017, they’re not going to stick around for long. The beginning of each year is a great time to not only update your copyright, but double-check for the general structural changes your website needs.
3. Poor Navigation
When a visitor gets to your website, they will look for certain information: about your company, about your product/service, about how to contact you, and about how to purchase. Is this information easy to access? Do you have those topics in bold type at the top of your homepage? If not, it’s time to make some critical design changes.
4. Autoplaying Media
Years ago, this feature seemed to be the hot new feature on many company
home pages. Now, it’s annoying and it slows computers down. If you have a company video that automatically starts playing, or a song that plays as the visitor navigates the site, you need to get rid of it.
5. Broken Links
While your website may not be changing, other websites are — and if you have links to other websites, they may not work any more. Do a thorough inspection of the pages on your site, and make sure all links are still operating the way you intended.
6. No Recent Updates
When was your last blog post? When was your last tweet? If a visitor wants to see what your company has been up to, and you haven’t been up to anything, they’ll think you’re dead and leave. Plain and simple.
7. Newsletters that aren’t going out
Maybe your old website had a great landing page, where they can sign up to receive more information or blog posts each month. You’ve done a great job pulling in a lead, but you have to follow up.
8. Not Mobile-Friendly
It’s 2017 and mobile is king. In fact, 91% of smartphone users turn to their phones for ideas in the middle of a task, according to Google. Can visitors easily browse your website on their mobile phone when they need answers that you can provide? If not, gear up for a crucial website redesign.
9. You don’t want people to see it.
Go to your company’s homepage. Is it attractive? Are there quality photos? Do the colors match? Are you still using Comic Sans? If you’re too embarrassed to send your URL to a potential client, or even a friend, it’s time to upgrade your website.