Looking for some quick wins for your marketing department to start off 2016?
We’ve compiled a list of 7 tips to instantly enhance your business marketing skills. Take ’em and run!
1. Spend At Least 10 Minutes A Day On Social Media
This does not mean aimlessly scrolling through your spammy Facebook feed for a few minutes. Spend intentional time on social media. View the pages of your competition and know how you compare. Utilize Facebook and LinkedIn’s analytics abilities to improve on your page.
From your personal page, ensure you have liked your company posts and liked pages related to your business. Reach out to customers and respond to any comments. Like photos from partners or neighbors. Use this time to create the image and tone you want to set online.
2. Know What SEO Is And How To Do It
If you are new to this, SEO stands for Search Engine Optimization. Basically, it is how Google decides where you show up in the search results when someone searches for you, your business, or keywords associated with your products.
There are countless tips and tricks to effectively manage SEO and little things you can do to better your rankings on Google. Spend some time educating yourself on SEO strategy, and then put them into effect. Most of the visitors to your website and your social channels get there through Google or other search engines. Utilizing these SEO pointers can help increase business right away.
3. Have A Blog, And Blog Often
A great way to start ranking on Google for new keywords is through blogging. Many think it is a trend, and some even think that it’s a fad that has passed. They are wrong! Lots of things can be classified as a blog. From 250 words on how you started your business, to 2,000 words on the impact weather has on construction companies.
Your blog is a great place to provide information to your visitors. Potential customers are coming to your website to learn more about you and how you can solve their problem. Having a blog adds credibility to your site, but make sure you’re actually blogging! A little research will show that everyone from lawyers, to bookkeepers, and even car dealerships are all in the blogging world. It has become a vital part of every business.
4. Show & Tell
What is your company involved in? Who are you working with? What are you up to in the office? Make potential clients feel comfortable by sharing what’s going on around the office! This helps them learn more about who you are.
We call these culture posts.
While it isn’t the main focus of our page or social channels, our analytics show that these sorts of personal posts and blogs gain awesome attention and engagement. Share a birthday around the office, or write about a fun thing you do each week. Give your client base an inside look at who you really are. Everyone loves a backstage pass!
5. Build Credibility
Share articles from reliable sources, promote friends or other business in the industry. Sharing knowledge that your readers find useful will have them coming back for more. Make your website or social channel be a step in their research process and provide them with credible and compelling information. Use this trick to solidify trust with your current customer base and build trust with future prospects.
6. Know Who You Are Talking To
Who are your clients, customers and consumers? Speak to your target market. Your social media, advertisements, photos, videos, and website should all resonate both aesthetically and conceptually with your audience. Take the time to learn who they are, where they live, and what they do. Gain these insights to better your understanding of your own business.
7. Have A Plan, Or At Least Look Like You Do
A full blown marketing strategy would be nice, but a general idea of what you want to say and when you want to say it works too. For example, if you are a financial related company, you probably want to mention something about taxes before April.
As a business owner or business executive, you know the importance of organization. Use a free or paid online tool like HubSpot or Hootsuite to help plan out and craft your social campaigns and blogs. Allow them to post on your website and social channels for you. No need to be glued to your computer or phone constantly! It’ll make your life a little easier.
These 7 tips will help you INSTANTLY improve your business marketing skills and help you take 2016 by storm. Go get ’em, tiger! We believe in you!