1. First, check the copyright date in your footer – if it isn’t this year…Google knows.
It’s one of those little things the Google bot is checking off its list to be sure you’re legit (and still alive). Update it – now!
2. Keywords, metadata, and inbound links are all important to your SEO, and you should approach them seriously, thoroughly, and scientifically.
Another Google bot check-box. Metadata used to be the sacred domain of your “technology wizard” up in his server room. Use an SEO analysis tool like SEO Centro’s Meta Tag Analyzer. It looks like it was built by some of those website wizards who’ve seen the light. Use these reports to talk with your agency about improving SEO.
This is one of those pesky checklist items Google is checking to ensure your website is following the rules. Use a service to build terms & conditions applicable to your web presence.
4. Speed up your site.
You’ve done this yourself: You follow the link to a website in the hopes of finding the answers to all your problems, only to have the site load slower than Christmas. Studies show most users abandon a site after three seconds of waiting. Use Pingdom, WebsiteTest.org or HubSpot’s Website Grader regularly to see how your site performs. These tools give you lists you can share with your agency so they know that you know what you’re talking about.
5. Edit your website regularly.
Editing regularly is as simple as writing one new blog post each week. Build trust with your active leads. Nurture your existing customers to keep you at the top of their mind for upsells and referrals. You can do this through business blogging!