How often have you said you were going to work on updating your LinkedIn profile but simply never got around to it? Don’t worry, I’m guilty of it too!
We often get bogged down in our daily activities at work and overlook simple changes we can make that can accelerate our sales efforts. If you’re not using this social network to qualify and connect with clients and potential clients, and raise awareness for yourself and your brand, you’re missing a huge opportunity.
Getting your profile optimized and working for you takes just a few minutes. Here are a few simple steps to get you on your way!
Personalized Photo Appropriate for Your Line of Work
Each user is provided with a unique URL when they set up an account. Instead of using the hard to remember URL provided (complete with random numbers and letters), create a vanity URL that’s easy to remember, perhaps something that includes your name. For instance, my vanity URL is:
This simple URL is much easier to remember and helps with SEO. Plus, you can use the URL on your business cards and/or other marketing materials so that folks can more easily find you.
Like, Share and Comment
Over the last couple of years, LinkedIn has incorporated many Facebook-type features (think Like and Share) to their user interface. It’s now a breeze to say “congrats” when one of your connections has a new job, or provide a birthday or work anniversary shoutout with a click of a button. And don’t forget to like and share content from your co-workers which ultimately helps bring more awareness to your company.
Also, if there’s a thought leader that you admire, share an article they have written and provide a brief value-add commentary on why you like the article and how it relates to your line of work. Personally, I follow social media guru Guy Kawasaki and can’t get enough of his tips and insights. Bottom line…simply liking and sharing content keeps you and your business top of mind.
Skills & Endorsements
Once you’ve optimized your personal profile, why not start promoting your business on social media? Here are three ways social media can help your business grow.