Most of the time, our clients try and do their own digital marketing before they come to us. We generally work with small and medium sized businesses that are handling an incredibly large workload and are overwhelmed with it all. Our clients think they can dedicate the time and energy necessary to develop their online presence, but they soon realize that isn’t the case. Then they call us for help.
Managing your digital presence effectively, for any sized business, takes a considerable amount of time and effort. Social media and website optimization don’t just happen overnight. Add keyword research, advertisements, and blogging into the mix and you start to feel in over your head.
We know you don’t have the time to be dealing with your digital presence when you have the entirety of the business on your back.
We also know, that as a small or medium sized business, you probably have a fairly small marketing budget in relation to the giant corporations of the world. You probably won’t be hiring an in-house digital marketing team anytime soon. Follow these simple marketing tips to succeed without the team, time, or budget of the big guys.
1. Align your messaging.
Make your website and social media pages align as closely as possible when it comes to profile picture, logo, about me sections and general wording. Additionally, ensure your contact information is the same everywhere. Having different logos across all platforms makes your brand seem less organized and less credible. Streamline to attract new visitors right off the bat.
2. Speak to your audience.
Generally, in-house teams spend hours of time and research on defining their audience. To effectively manage your online content without an army behind you, study the trends of your current clients, customers or readers. Notice generally where they live, how old they are, what they do, etc. and curate content that is geared toward these generalizations. Watch as the engagement on your social channels starts to grow. All you’ve done is give the people what they wanted to see.
3. Try something automated.
Facebook allows you to schedule posts in advance, view analytics and compare yourself to your competition. Other platforms such as LinkedIn, Twitter, and Instagram are growing to do the same. But managing accounts on five different websites can be challenging, planned in advance or not. Modthink has tried several social media automation software tools and we’ve fallen in love with the capabilities that HubSpot offers. The company offers a 30 day trial to test the waters before making the purchase. Hootsuite is another popular software, featuring both a paid and free version of the tool. Take the time to research these automation tools, they are an amazing asset for your business on several levels. (Need some help deciding? Modthink has done some extensive research on this and can give you some insights!)
4. Take it on as a team.
Blogging is huge, and if you aren’t doing it – you should be. Creating content should never be left up to one person. Break it up. Anyone from the receptionist, to the intern, to the CEO is capable of writing something that is applicable to your clientele. Share what’s going on in your office, business advice, brag on your clients, just start a conversation. Breaking up the work lightens the load for all involved and creates 10 times more content. Get your team involved.
We know it doesn’t seem like rocket science, but these things can pile up. The importance of staying up to date and on track with your business’ online presence is vital. Competition is fierce, Modthink is here to step in when you need us. We know the world of digital marketing and work with small and medium sized businesses everyday who desire to keep up with giant corporations. If this is you, give us a call or send us an email at [email protected] We’d love to chat.