You might hear the phrase “marketing agency” and think of old school Mad Men offices. Oh how times have changed! In today’s crazy world of technology, marketing agencies have taken on a whole new identity. You can find an agency that specializes in just about any business segment, an agency with large clientele, small clientele, or one with employees spanning a wide range of demographics.
Let’s talk logistics. Why hire an agency vs. do it yourself? Here are THREE reasons why an agency is worth your time and money.
1. You Can Hire an Agency Even if You Have a Marketing Department
That’s right! You may have a stellar marketing team already established in your company, but their plates are full or you need a third party opinion about a few things. Agencies can provide strategy plans, software implementation, or specialty workshops about specific topics! They are your marketing concierge and can work directly with whomever you deem appropriate from your marketing team to kick your marketing up to a top notch level.
2. An Agency Can Be Your Marketing Team
Some companies have spent so much time growing their business, that developing a marketing department has fallen to the wayside. And that’s why agencies exist! At Modthink, we have some clients that have zero marketing positions in their company. We’ve become that marketing department and truly feel we are a part of the company. Agencies love this level of collaboration! This approach allows you to stay focused on your business, while employing an entire cohort of people with years of experience in many different industries.
3. Agencies = Access to Resources
Hiring an agency is not only giving you access to the brain power, it gives you access to endless amounts of resources. Agencies are often very plugged into their local community and have contacts in lots of different business segments. They’re also knowledgeable about new technology, social media platforms, and apps. Take advantage of their contacts and resources when you have them on a monthly retainer contract.
Agencies are marketing think tanks that are a force to be reckoned with. If you get in with the right group of people whose personalities and talents mesh with the goals you’re trying to accomplish in your business,you’ve hit the jackpot. Use those people, learn from them, and fire the rockets on your 2016 digital marketing!