Owning your own business comes with a lot of responsibilities, including having effective marketing. You want to attract your ideal customers, and one of the key marketing components that you need is a strong, strategically composed website.
In today’s day and age, going digital is the move. But it doesn’t stop there. It’s important to make sure that your website has every single element in order for it to reach its full potential.
10 Important Elements Business Websites Must Have
- Headline – Having a strong headline for your website is what will initially attract potential clients and customers to your website. You need to make sure it grabs the attention of your prospects so your business can stand out. A headline also lets visitors know what your business has to offer right off the bat.
- A Brief Company Description – Your business website should have a short description of your business’ offerings. This should be focused on your ideal customer’s pain points, as well as the products and services that you are offering.
- Images – Your website can’t be composed of just text. You’ll need some images that help to reinforce the brief description of your business. This will help conveying not only right message but the right emotion that you want your prospects to feel when they visit your website.
- Trust Marks – Another way to stand out for all the right reasons is to have trust marks on your website. There are various kinds including logos, images of awards, partners, industry specializations and recognitions. These will help build your business’ credibility and foster trust with your potential clients.
- Benefits – This gets to the heart of why a prospective client should choose you. What’s in it for them? You should build on the brief description—which essentially should be an outline that your benefits section will now flesh out. Show (and tell) why your business’ services matter and will make a difference in their lives.
- Social Proof – You don’t want to just toot your own horn. You should have some other evidence besides trust marks. Social proof like case studies, project examples, and testimonials from happy and satisfied customers can help boost your website’s profile and credibility.
- Navigation – One way to turn away a prospective customer is to make your website too fussy and overly complicated. What will draw people in and keep them there is if you make your business website’s navigation simple, easy, and obvious.
- Call to Action – Also known as the CTA, your call to action is what you want them to do after they have visited your site–and usually that’s to contact you via a contact form, email, or phone. You should have multiple ways for prospects to be able to contact you.
- Create Urgency with Your CTA – So you have probably seen a CTA with “To learn more, please contact us” or “Click here to learn more.” But that doesn’t convey any sense of urgency. You’ll want something more along the lines of “Contact us today! We’re looking forward to hearing from you” or “Click the link now.” “Now” and “today” are more time-bound and urgent than “learn more,” which could be at your prospect’s leisure.
- Features – Listing some of your key features will help to display your services and products in a clearer way. This gives people a deeper understanding of what you truly offer.
Bonus Elements That Can Boost Your Business Profile
Video – Video content is increasingly popular, so it can help to create videos such as explainers on your industry expertise as well as testimonials about your business. Video content can help increase engagement and interest in your company.
Mobile Optimization – An increasing amount of people are on their mobile phones to access websites. You’ll want to have “thumb stopper” content—i.e., content that will cause your visitors to stop scrolling and read or view key parts of your company’s website.
Are You Missing Elements?
If you have looked through this list and are missing some of these critical elements for your business website, let us design your new website. We serve businesses in Fayetteville, Springdale, Rogers, Bentonville, and all throughout Northwest Arkansas. Sign up today for a free marketing review.