Social selling is a set of relationship building tools we add to your sales process. Customers give product feedback on Facebook. Executives share insightful YouTube videos with their colleagues. Marketers use the data collected to target campaigns to their ideal customer profiles. Salespeople use customer data to research prospects and begin relationships.
THIS IS HOW IT WORKS
FIND CONNECTIONS ONLINE
Commenting on a customer’s posts, congratulating a client’s promotion and answering buyer’s questions are all ways of strengthening relationships. We share our company’s posts to demonstrate industry knowledge. If we follow up with a LinkedIn request after a trade show, we’ve added one more way to stay in touch with that prospect.
These social interactions set us apart from our competition.
SEARCH ENGINE SOCIAL
While Google does includes social signals in its search algorithms, the full impact on search results is debatable. Profiles, on the other hand, show up when a potential customer is researching you and your company. Social networks are also search engines and many times LinkedIn and Facebook are where a buyer begins their search.
Being socially present and active online has benefits.
IT’S ALL ABOUT THE DATA
The data collected by social networks is extremely valuable in the hands of a smart marketer and a savvy sales team. LinkedIn Sales Navigator, Facebook Business and Google AdWords are all tools we use to research opportunities.
You’re more informed and focused on the right prospects.
Buyers are searching for your and your company’s profiles and they’re using Google and Bing to do it. We’ll design channels on the networks where your buyers spend the most time. We’ll integrate third-party apps and data collection tools to get the full benefit if each.
Regular posting is how people know you have new content to share. Search engines also use social channels to determine what people are saying about you. We’ll create the posts and shared content to keep you at the top of the search results.
Social is bi-directional. You can speak to your customers, and they can talk to you. When they do talk, you need to listen. You’ll discover opportunities to solve problems, grow relationships, improve services, and sell more.
Hired spokespeople, bloggers, and industry experts share their positive message about your products on social media. Engaging with them gets your brand into the discussion and creates more opportunities to sell.
We teach you to know what to post and how often. We’ll show you how to use the backend tools and reports of each channel. We also give you the latest techniques for evaluating intel and using it to find and focus on your ideal customer personas.
PUT YOUR SOCIAL TO WORK
If you’re new to social or a seasoned pro, are you getting the most out of it? Let’s take a closer look and see how a concerted social strategy can boost your sales.